Audience Research- Target audience profile

Leanne

Leanne is a classic example of who our artists needs to cater for. Leanne is an individual who is exposed to the work of up-and-coming indie artists and thus would have different expectations of music videos than that of a fan of the RnB genre

This is Leanne. She is 18 years old and lives in suburban London with her parents and younger sister. Her parents are office workers and she is currently a full time student.

She prides herself in her individual nature and discovering new artists and supporting them through till they hit the mainstream. A romantic at heart, Leanne loves a good indie love song among the likes of 'Vance Joy', 'Birdy' and 'Ed Sheeran'.

In her spare time, Leanne enjoys reading novels, attending the theatre to watch musicals and plays as well as going to concerts of the latest bands and artists at the local social club. She is an active member of the online communiy (twitter and tumblr) from which she tweets and blogs about the gigs she attends. Her reviews online are highly regarded by the fan bases of the aritsts as she manages to attend as many gigs and concerts as possible.


She tends to discover new acts through the wonderful world of the internet and specifically through Soundcloud and Youtube. Due to the amateur nature of these newly discovered artists, Leannes access to their music is often restricted to the online and download channel rather than the traditional concept of hard physical CD copy.