Audience Research

We decided that the artist we will create will have a similar audience to Ed Sheeran. He is a highly successful musician who has a wide range of fans who are all different ages and cover multiple socio-economic statuses. His core audience (first wave audience) would have perhaps been 16-19 yr olds due the genre of music he creates and his contemporary take on music. However after his initial establishment in the music industry they would have branched out and attracted a greater range of people, therefore creating a two wave audience.

Ed Sheeran has a similar target audience to the artist singing Lost as his songs often involve themes and ideas that many people can relate to. Similarly Lost has a widely relatable theme meaning it is not exclusive to a restricted audience.