Core Audience - 16-19 year olds
Interests/hobbies
Most 16-19 year olds are still in some form of education, whether that be school/college or university. Our core audience is mostly those labelled as 'indie' or 'alternative', those who come under this category often enjoy non-mainstream music and relish in discovering new artists. They enjoy attending gigs and concerts of their favorite artists, often using this as an opportunity to meet new people who have the same interests as themselves.
Media consumption habits
The youth of society are stereotypically obsessed with social media and sites such as Twitter, Instagram and Facebook. Tweeting comes as second nature to many people of this age and fan behavior is prominent , especially among teenage girls. Social media allows people to keep up to date with their favorite artists and gives them a platform to voice their opinions on a variety of issues.
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