Audience Research- Survey analysis

 These are some of the results from the online survey we conducted:

Music tastes

 


These results show music is an important part of our target audiences daily routine (94%). They generally listen to music through streaming online (56%), therefore we need to ensure our artists music is made available on sites such as Spotify and Youtube. Youtube is specifically important as 44% of those asked stated that's the method they use to discover new artists. The alternative genre also appears to be the most popular amongst those questioned (50%).

Artists

Our target audience appear to like a wide range of music from rap (Wiz Kalifa) to pop (Little Mix) to indie (Lana Del Ray). Their flexibility in terms of music genres is extremely beneficial as this means they will easily accept our artists indie vibe. Most of these artists also appear on the charts so we need to ensure our artist has a wide appeal.

Artists in order of popularity (alternative genre)
1) Ed Sheeran
2) Birdy
3) Gabrielle Aplin
4) Imagine Dragons
5) Frank Turner
6) Coldplay
7) Ben Howard
8) Nina Nesbitt
9) Vance Joy
10) Lorde
11) Diana Vickers


Ordering the artists in terms of popularity is useful as we can gain inspiration for our own artist by looking at the existing artists. We can also research the marketing techniques of these artists and incorporate them into Islas promotion.


Hobbies and Interests

Their responses show that our target audience is mostly outgoing and enjoy a wide range of things inluding music, films, concerts and parties. This suggests that we should market our artist as likeable and fun to give her the relatability factor. Their love of concerts also means our artist should do a concert tour as it gives our audience the opportunity to
see them live.



Our target audience expects to see a wide range of things in a music video. This includes dancers,a strong narrative and a variety of costumes. These responses have reassured us that we must avoid the predictable video of a girl simply singing with a guitar. Despite the song being slow we can still have a fast- cutting rhythm and a number of different locations/costumes.