Interviewees- Nikita Brown (17 years old), Emily Allen (17 years old), Saskia Ortiz (17 years old)
Today we interviewed a group of females who are within the age bracket of our target audience (17 years old). Interviewing them proved very interesting as they informed us of their preferences in terms of music and music videos. They all stated they enjoyed RnB music and artists such as The Weekend and Drake. However when we asked them about their thoughts on Ed Sheeran, who is a more similar artist to who we would be creating, they all stated they disliked his videos which were simply him singing with a guitar. Nikita stated she enjoys videos with a strong narrative and which feature dance.
When questioned about how they discover new artists they all said through spotify, youtube and on the radio. They also said they often stream free music using the internet rather than paying and buying the album.
This interview has proved useful as we know we want to steer away from the conventional video of a girl with a guitar due to our target demographic seeing it as tedious. Instead we could have a narrative based video featuring an element of dance. We need to do an online survey in order to gain more information about our target audience.
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