Audience Research

In today's lesson we examined the vitality of audience research pre-production and how our video needs to cater for a specific audience.

Demographic profiling looks at the socio-economic background of an individual and is divided into groups A,B,C1,C2,D,E.

Group A
These individuals are considered the wealthiest and highly educated. The exclusivity of this group means they are marketed rarely. People worthy of this group include chief executives and those who have managerial roles.

Group B
This group includes the "professionals"; upper middle class people and those who have been educated at university. For example dentists, doctors and teachers.

Group C1
This group includes "white collar workers", those who are educated but do not hold a high position. For examply senior office workers.

Group C2
This group includes "Blue collar workers" who are semi skilled. For example those on the retail floor or factory line.

Group D
These individuals are unskilled such as manual workers.

Group E
This group includes pensioners, students are those unemployed

Psycho-graphic profiling refers to the behavioral patterns of potential audiences. For example their hobbies, consumption habbits and interests. This also refers to what they are as labelled as; indie, armchair rebels, mainstream, leaders.

Potential questions for audience research:
Where would you market the artist?
What are the expectations of a music video?
Which sites would you use as a platform to find the artist? (Spotify, Itunes,Youtube)
How is music played?