After some deliberation we decided Rough Trade would be the best record label to distribute Isla's music. Due to its history of marketing alternative artists we felt they would be the most experienced and would know how to reach the specific audience suitable fore Isla. The label also has connotations of the alternative genre so music-lovers would immediately know the type of artist Isla is simply through association with the label, this could potentially work in her favor. In addition to this the record store attached to the label would be a useful platform to sell her albums and increases the potential for synergy.
Friday, 11 September 2015
Institutional Research Evaluation
After some deliberation we decided Rough Trade would be the best record label to distribute Isla's music. Due to its history of marketing alternative artists we felt they would be the most experienced and would know how to reach the specific audience suitable fore Isla. The label also has connotations of the alternative genre so music-lovers would immediately know the type of artist Isla is simply through association with the label, this could potentially work in her favor. In addition to this the record store attached to the label would be a useful platform to sell her albums and increases the potential for synergy.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment