Interviewees- Nikita Brown (17 years old), Emily Allen (17 years old), Saskia Ortiz (17 years old)
Today we interviewed a group of females who are within the age bracket of our target audience (17 years old). Interviewing them proved very interesting as they informed us of their preferences in terms of music and music videos. They all stated they enjoyed RnB music and artists such as The Weekend and Drake. However when we asked them about their thoughts on Ed Sheeran, who is a more similar artist to who we would be creating, they all stated they disliked his videos which were simply him singing with a guitar. Nikita stated she enjoys videos with a strong narrative and which feature dance.
When questioned about how they discover new artists they all said through spotify, youtube and on the radio. They also said they often stream free music using the internet rather than paying and buying the album.
This interview has proved useful as we know we want to steer away from the conventional video of a girl with a guitar due to our target demographic seeing it as tedious. Instead we could have a narrative based video featuring an element of dance. We need to do an online survey in order to gain more information about our target audience.
Monday, 7 September 2015
Audience Research- Survey questions
In order to gain a greater knowledge of our target audience
Audience survey:
- What artists do you currently listen to?
- What genre would you say you listen to the most?
- Where do you usually discover artists?
- How do you generally listen to music? (streaming etc)
- What do you expect to see/experience when you watch a music video?
- Do you buy your music? If so, how much do you pay?
- How often do you listen to music?
- What would you say is the most important thing about music?
Audience Research- Online Survey
We created an online survey which we then sent to people who we perceived to be our target audience. This helped us gain more information about preferences of our audience.
Sunday, 6 September 2015
Audience Research
We decided that the artist we will create will have a similar audience to Ed Sheeran. He is a highly successful musician who has a wide range of fans who are all different ages and cover multiple socio-economic statuses. His core audience (first wave audience) would have perhaps been 16-19 yr olds due the genre of music he creates and his contemporary take on music. However after his initial establishment in the music industry they would have branched out and attracted a greater range of people, therefore creating a two wave audience.
Ed Sheeran has a similar target audience to the artist singing Lost as his songs often involve themes and ideas that many people can relate to. Similarly Lost has a widely relatable theme meaning it is not exclusive to a restricted audience.
Audience Research
In today's lesson we examined the vitality of audience research pre-production and how our video needs to cater for a specific audience.
Demographic profiling looks at the socio-economic background of an individual and is divided into groups A,B,C1,C2,D,E.
Group A
These individuals are considered the wealthiest and highly educated. The exclusivity of this group means they are marketed rarely. People worthy of this group include chief executives and those who have managerial roles.
Group B
This group includes the "professionals"; upper middle class people and those who have been educated at university. For example dentists, doctors and teachers.
Group C1
This group includes "white collar workers", those who are educated but do not hold a high position. For examply senior office workers.
Group C2
This group includes "Blue collar workers" who are semi skilled. For example those on the retail floor or factory line.
Group D
These individuals are unskilled such as manual workers.
Group E
This group includes pensioners, students are those unemployed
Psycho-graphic profiling refers to the behavioral patterns of potential audiences. For example their hobbies, consumption habbits and interests. This also refers to what they are as labelled as; indie, armchair rebels, mainstream, leaders.
Potential questions for audience research:
Where would you market the artist?
What are the expectations of a music video?
Which sites would you use as a platform to find the artist? (Spotify, Itunes,Youtube)
How is music played?
Demographic profiling looks at the socio-economic background of an individual and is divided into groups A,B,C1,C2,D,E.
Group A
These individuals are considered the wealthiest and highly educated. The exclusivity of this group means they are marketed rarely. People worthy of this group include chief executives and those who have managerial roles.
Group B
This group includes the "professionals"; upper middle class people and those who have been educated at university. For example dentists, doctors and teachers.
Group C1
This group includes "white collar workers", those who are educated but do not hold a high position. For examply senior office workers.
Group C2
This group includes "Blue collar workers" who are semi skilled. For example those on the retail floor or factory line.
Group D
These individuals are unskilled such as manual workers.
Group E
This group includes pensioners, students are those unemployed
Psycho-graphic profiling refers to the behavioral patterns of potential audiences. For example their hobbies, consumption habbits and interests. This also refers to what they are as labelled as; indie, armchair rebels, mainstream, leaders.
Potential questions for audience research:
Where would you market the artist?
What are the expectations of a music video?
Which sites would you use as a platform to find the artist? (Spotify, Itunes,Youtube)
How is music played?
01/08/15- Initial mood board for 'Lost'
Over the Summer holidays I started thinking of initial ideas for the music video. Through creating a mood board i was able to ease myself into the creative process and have a visual idea of the genre of video it will be.
Vision for music video
When listening to the song I see a melancholic atmosphere, slightly gloomy and dark. The song appears to be about feeling isolated and lost, therefore the video could involve a storyline of heartbreak.
Initial thoughts
-Variety of locations, mostly rural landscape
-Lyrical dancers, use of light to create silhouettes and shadow
- Artist could appear Boho/ indie, long hair, free-spirited
-Sunsets or gloomy skies
Wednesday, 26 August 2015
10/07/15
Today in the lesson we looked at a selection of songs and started to discuss which songs our group thought were suitable for the final task. The choices included:
1)Release me
2)Lost
3)Show me
4)Just because
5)My delirium
6)Its tricky
7)Unaware
8)Brazil
9)She's not me
10)Misfit
Our group were instantly drawn to "Release me"; an upbeat pop song. However this song would be the most difficult to use as it would require dancers, lights and a strong artist to carry the powerful song. Despite our excitement at the prospect of doing such a big song our group did feel slightly daunted as we knew the song would require extensive planning and high skill in order to pull off such a video.
We then listened to 'Lost' which was less extravagant and probably more appropriate than 'Release me' due to our limited equipment and available budget. Whilst hearing the song, I had an idea of a teenage girl on the guitar singing whilst being surrounded by dancers doing contemporary dance. The emotional lyrics of the song would also pave the way for a strong narrative which would run throughout.
Other songs which we considered were 'Unaware', similar to 'Lost' this song would be easier to execute as it simply requires a female vocalist rather than a band. The video could also have a strong narrative throughout. We discussed the idea of showing two peoples days, but during that day their paths cross and ultimately their lives are changed for ever.
1)Release me
2)Lost
3)Show me
4)Just because
5)My delirium
6)Its tricky
7)Unaware
8)Brazil
9)She's not me
10)Misfit
Our group were instantly drawn to "Release me"; an upbeat pop song. However this song would be the most difficult to use as it would require dancers, lights and a strong artist to carry the powerful song. Despite our excitement at the prospect of doing such a big song our group did feel slightly daunted as we knew the song would require extensive planning and high skill in order to pull off such a video.
We then listened to 'Lost' which was less extravagant and probably more appropriate than 'Release me' due to our limited equipment and available budget. Whilst hearing the song, I had an idea of a teenage girl on the guitar singing whilst being surrounded by dancers doing contemporary dance. The emotional lyrics of the song would also pave the way for a strong narrative which would run throughout.
Other songs which we considered were 'Unaware', similar to 'Lost' this song would be easier to execute as it simply requires a female vocalist rather than a band. The video could also have a strong narrative throughout. We discussed the idea of showing two peoples days, but during that day their paths cross and ultimately their lives are changed for ever.
We eventually reached a unanimous decision and chose the song Lost.
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