Analysis of Preliminary Task

Camera shot, angle and movement
-The close-up shot using shallow focus and the rule of thirds immediately draws the audiences attention to the artist. This shot, with the artist on the left of the frame, makes the ordinary look extraordinary and allows the viewer to become familiar with the artist.
-The use of a zoom when the artist throws the plane is relatively unconventional in a music video however seems to work as it adds to the sense of mayhem in the classroom.
-Using the wide angle lens in the shot of the shoes distorts them making them appear bigger and less ordinary. The pull focus was also difficult shot to execute however once we were finally able to master it it really adds to the video.

Lighting
-Luckily we filmed on a sunny day so the lighting in the shots was natural. It is bright, warm, high-key lighting.

Mise-en-scene
-In the preliminary task due to limited time we were only able to film at school. However due to the theme of the song and age of the artist it worked well as we were able to base the video on a school girl in a school enviroment.
-We used a wide range of costumes which is vital when creating a music video in order to keep the viewer interested. The artists school uniform (the striped blazer and short red tie) was especially effective as it emphasised the artists rebellious streak.
-We had three locations; the grass area, the classroom and the wall. These contrasting locations worked alongside the different costumes and helped keep the video interesting.

Editing
-We knew the editing process would be tedious as we would have to sync up the artist singing with the song. It took frequent attempts to sync up the song with the shots however once we had done it there was a great sense of acomplishement. We tried to use rapid cutaways and a quick cutting rhythm as this helped keep the video pacey and make it more dynamic.
-We used match on action when the artist clicked, this helped emphasise the change in costume of the artist.

Performance
- The opening shot is powerful as the artists hair is blowing back in a diva-ish manner. The artist worked well as she had the right look and was of an appropriate age of the singer.

What have you learnt from completing this task?
During this task i was given an insight into the extent of work that goes into making a music video. It is extremely time consuming as it requires a large range of shots, costumes, props and locations. Therefore in the final task we will need to ensure we have enough time and reliable performers to be in our video.

Overall how effective has your contribution to this task been?
I was the performer in the music video so tried to ensure our ideas came together through the performance of the artist. I also brought the costumes in and gave ideas during the planning process.