Music Video Analysis

The music video's I have looked at show the codes and conventions of the indie/alternative genre. This has enabled me to decide that my music video will follow the conventions of the indie genre. This is due to the narrative story in the video being about heartbreak which will create a somber atmosphere, this mood is prominent within the genre. Isla Gold will not appear glamorous in the video and will instead appear alternative through her clothing and the secluded locations she is filmed in. We need to ensure to include frequent close-ups of Isla in order to fulfill the demands of the record label, as well considering her unique selling point.